For me personally, I find the negotiating step in the real estate transaction the most fun.  And keeping both parties not only happy, but also engaged is an Art….hands down! So when I read this article in the LA Times this past Sunday, I felt it worthy to share with you all.

But first, I feel I need to share my arguments on some points in hopes that you will keep them in  mind when reading it.

1) I feel the counter offer stage is vital to getting both sides to come to an agreement…that is the point of counters.  I don’t believe that 3 counter offers will de-rail an agreement.  It may heat things up, but satisfaction can be achieved.  It’s the Agent’s job to keep things cool and calm.  So counter away.

2) The state of the market does “typically” dictate who may have the upper hand.  But I believe it is important to keep in mind the location(location, location) of the property and specifically what the market is like in that area.

3) Emotions are a part of the real estate transaction no matter how you look at it.  It’s hard for either party to turn it off.  As long as you keep in mind that it is a business transaction, you can try and minimize the emotions from running rampant.  Again, a good real estate agent should navigate both parties through this effectively.